A 9×12 magazine-style folded mailer delivered to 2,500 Lexington-area households per mailing. Reserve a 4×3 ad spot from $175, with free professional design included.
Lexington isn't just growing. It's one of the highest-income markets in the entire Midlands. With a median household income above $82,000 and a fast-expanding Lake Murray waterfront, ZIP 29072 attracts families relocating from out of state, executives commuting into Columbia, and lake-house second-home owners, all actively searching for local service providers, restaurants, and retailers. Unlike digital ads that disappear with a scroll, a 9×12 folded mailer sits on a kitchen counter where the entire household can see it.
What sets Lexington apart from other Midlands markets is the combination of high household income, strong school districts (Lexington-Richland 5 and Lexington 1), and the Lake Murray premium. A single direct-mail campaign in Lexington can reach Highway 378 commercial corridor households, Lake Murray waterfront homeowners, and Old Town Lexington families in one drop.
Lexington demographics tell the story: strong household income, prime-working-age residents, and a saturated mailing zone.
Our Lexington direct mail program covers the full Town of Lexington and the surrounding Lake Murray ZIP. Old Town Lexington and the historic district sit at the center, with the Main Street / Highway 378 commercial corridor running west toward Lake Murray. Saluda Pointe, Saluda Springs, and the Lake Murray waterfront communities represent some of the highest-income rooftops in the state, while Wessinger Farms, Heritage at Lake Murray, and the master-planned developments off Hope Ferry Road add thousands of new family-oriented households. Lexington Medical Center anchors the medical and professional services corridor at the east edge of the ZIP.
Three reasons local businesses choose Midlands Spotlight over digital ads, EDDM, and shared-envelope mailers.
Share the cost of a 9×12 folded mailer with other local businesses and reach 2,500 nearby households for far less than the cost of a single newspaper ad. Ad spots start at just $175.
Our 9×12 magazine-style mailer (a single 18×12 sheet folded to a 9×12 size) doesn't get lost in the mail. It stands out in every Midlands mailbox and gives your ad more room than a flat postcard.
Each mailing reaches 2,500 households across the Midlands. Run multiple mailings to build consistent reach in the areas that matter most to your business.
Each mailing delivers 2,500 folded mailers into targeted Lexington-area neighborhoods. The broader Lexington area spans 24,500+ homes across ZIP 29072 below. Contact us and we'll help you plan the right coverage.
Simple, transparent pricing: reserve a 4×3 spot from $175 per mailing
Ask about additional ad sizes, multi-area bundles (Columbia · Lexington · Irmo · West Columbia · Northeast Columbia), and multi-mailing commitments.
Fill this short form and we'll confirm availability for your category in Lexington
Common questions about our direct mail service
Each mailing is delivered to 2,500 Lexington-area households. We mail into targeted Lexington-area neighborhoods across the Midlands. Contact us for current coverage and availability.
Yes. Only one business per category appears on each card.
Yes. Ad design is included at no additional cost.
We can include a trackable QR code, unique URL, and phone tracking to measure scans, visits, and calls.
We mail on a regular schedule. Submit the form above and we'll share current availability.
Three ways to get started, with no commitment and no pressure.
See and feel the actual folded mailer size and stock before you commit. We mail a real sample to your business, no obligation.
Request Free Sample →Plug in your average ticket and target ZIP. We'll show you the break-even response rate and projected lead value.
Calculate ROI →Tell us your category and budget. We'll recommend the best Midlands ZIPs and put together a 1-page strategy memo.
Get Recommendations →Expand your reach across the SC Midlands with targeted direct mail
